You Get Paid For The Value

A bottle of water in a supermarket is worth about $0.50 (R7.50). The same bottle in a bar costs $1 (R15). In a good restaurant or hotel it can be worth up to $2 (R30) At an airport or on the plane, you could be charged $3 (R45). The bottle and the brand is the same, the only thing that changes is the price tag, the place and the value you place on your purchase.

Ok, so you’re not selling a product, you’re marketing a service. So what now?

Remember, you don't get paid for the hour. You get paid for the value you bring to the hour.

Price is what you pay for perceived value.

Wealth is created from creating value.

#brandvalue